The Journey

Watch the new John Lewis Christmas TV advert that celebrates the extra mile we all go to at Christmas to find the perfect gift.

Called 'The Journey', the new advert opens in a family's snow-covered garden, with children making a snowman and snowwoman. When the snowman has mysteriously disappeared the next morning, the audience is transported to a magical world, following the determined snowman on an epic journey across river, mountain, road and city. The motive for the snowman's journey isn't revealed until the last scene, when we see him return on Christmas morning.